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Shopify vs WooCommerce

A side-by-side look at Shopify (the paid SaaS) and WooCommerce (the open source alternative). Use this page to decide if the switch fits your team and workflow.

Shopify WooCommerce
Tagline Hosted e-commerce platform for online stores. E-commerce plugin on top of WordPress.
License Proprietary SaaS GPL-3.0
Pricing Basic from $29/month plus transaction fees. Free to self-host · optional paid hosted plan
Self-host option No Yes — difficulty 2/5
Hosted cloud available Yes (only option) Yes
Desktop apps Varies by product Web only
Mobile apps Official apps typically available iOS, Android

Best for

Store owners already on WordPress or wanting maximum plugin choice.

WooCommerce strengths

  • Huge extension marketplace.
  • Mature — powers millions of stores.
  • Full ownership of code and data.

WooCommerce weaknesses

  • Performance tuning required at scale.
  • Extension costs can add up.
  • Depends on WordPress stack.

What's the catch with Shopify?

  • App ecosystem pushes costs higher than advertised.
  • Transaction fees if you skip Shopify Payments.
  • Checkout customization is limited on lower plans.

Still unsure?

Check the full list of alternatives to Shopify: see Shopify alternatives, or learn more about WooCommerce on its project page.