Home / Analytics & Product Tracking / Alternatives to Google Analytics

3 open source alternatives to Google Analytics

Google's free website and app analytics. Here are the open source projects real teams use instead — ranked by fit, with honest pros and cons for each.

What people don't love about Google Analytics

  • Cookie consent and GDPR complexity.
  • GA4 migration was rough.
  • Data shared with Google.

Current Google Analytics pricing (for reference): Free (GA4); Analytics 360 enterprise-priced.

Ad slot — above comparison

Quick comparison

Alternative Best for License Self-host Hosted cloud?
Plausible
Lightweight, privacy-first Google Analytics alternative. 		Cookie-free, lightweight analytics with a clean dashboard. AGPL-3.0 ★★☆☆☆ Yes
Umami
Self-hosted privacy-focused analytics. 		Self-hosted privacy-friendly analytics with multi-site support. MIT ★★☆☆☆ Yes
Matomo
Full-featured open source web analytics. 		When you need GA-level reporting without Google. GPL-3.0 ★★★☆☆ Yes

1. Plausible — Cookie-free, lightweight analytics with a clean dashboard.

Lightweight, privacy-first Google Analytics alternative.

Strengths

  • No cookies — no consent banner needed.
  • Tiny script, fast page loads.
  • Clean, simple dashboard.

Weaknesses

  • Lighter feature set than GA4 (no funnels in free tier).
  • Retention limits on cloud tier.
  • Some goal-tracking requires plan upgrade.
License: AGPL-3.0 Self-host difficulty: 2/5 Hosted cloud option

Plausible homepage · Source on GitHub · Google Analytics vs Plausible →

2. Umami — Self-hosted privacy-friendly analytics with multi-site support.

Self-hosted privacy-focused analytics.

Strengths

  • Easy docker deploy with Postgres/MySQL.
  • Clean UI and fast dashboard.
  • Multi-website support out of the box.

Weaknesses

  • Less detailed than Matomo for heavy analysis.
  • Smaller integration ecosystem.
  • No built-in alerting.
License: MIT Self-host difficulty: 2/5 Hosted cloud option

Umami homepage · Source on GitHub · Google Analytics vs Umami →

3. Matomo — When you need GA-level reporting without Google.

Full-featured open source web analytics.

Strengths

  • Feature parity with GA for most reports.
  • Heatmaps, session recordings and goal funnels available.
  • Strong GDPR tooling.

Weaknesses

  • Heavier to self-host (PHP + DB + cron).
  • Some premium features are paid plugins.
  • UI can feel dense.
License: GPL-3.0 Self-host difficulty: 3/5 Hosted cloud optionMobile: iOS, Android

Matomo homepage · Source on GitHub · Google Analytics vs Matomo →

Ad slot — below body

Not what you're looking for?

Browse other tools in Analytics & Product Tracking, or check out open source projects by category on the full category index.